Editing and Sound

There are many different editing techniques used in music videos.

Most music videos feature jump cutting, this means that the scene changes very quickly and keeps the audience interested in the video. The footage in music videos is usually edited to match the music being played, some videos use CGI in their video's as well as split screens to help give their video an interesting and different appearence. Certain music producers choose to include diegetic sound in their videos to help create a sense of realism and to help connect with the audience, changes in the level of sound throughout a video can signify many things, a change in the tempo could mean the main part of the song is about to start.